Combined with Economics, Predict the Future Development Direction of Catering Industry

Xiao Han ()
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Xiao Han: University of Liverpool, Management School

A chapter in Proceedings of the 2022 2nd International Conference on Economic Development and Business Culture (ICEDBC 2022), 2022, pp 288-293 from Springer

Abstract: Abstract Due to the epidemic outbreak, businesses in the catering industry are facing unprecedented challenges. Combined with the previous research on loss avoidance and pricing related to the catering service industry, this paper aims to predict the future market development and find a way to help these companies get out of trouble. In order to achieve this goal, this paper selects Starbucks as the industry representative, analyses its historical data and forecasts its future cash flow, formulates some solutions combined with the loss avoidance principle, and analyses the possible problems and solutions.

Keywords: Catering industry; Covid-19; Loss aversion (search for similar items in EconPapers)
Date: 2022
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Persistent link: https://EconPapers.repec.org/RePEc:spr:advbcp:978-94-6463-036-7_43

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DOI: 10.2991/978-94-6463-036-7_43

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