Application and Future of Data Analytics in Retail E-Commerce

Chaofan Deng (), Jinyi Zhang () and Ruixuan Wu ()
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Chaofan Deng: Civil Aviation Flight University of China, College of Civil Aviation Safety Engineering
Jinyi Zhang: Yixing High School
Ruixuan Wu: YewChung International School

A chapter in Proceedings of the 2022 2nd International Conference on Economic Development and Business Culture (ICEDBC 2022), 2022, pp 471-476 from Springer

Abstract: Abstract Retail e-commerce, a vital significant industry, developed greatly due to the advance in data science, particularly in covid-19 pandemic. Data analytics is becoming a wide application in retail e-commerce. In this paper, we firstly do an industry overview, which includes the history, current business dynamics and the challenges of retail e-commerce. Then, we integrate the value chain for the retail e-commerce industry and further demonstrate current applications of data analytics across the value chain. Lastly, the future applications of data analytics in retail e-commerce are contemplated.

Keywords: Electronic Commerce; Value Chain; Data Analytics (search for similar items in EconPapers)
Date: 2022
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DOI: 10.2991/978-94-6463-036-7_70

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