Analysis of the Recent Development of the Ready-made Tea Industry in China Based on the Innovation of HEYTEA

Zihui Zhang ()
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Zihui Zhang: Nanjing Tech University, School of Economics and Management

A chapter in Proceedings of the 2022 International Conference on Economics, Smart Finance and Contemporary Trade (ESFCT 2022), 2022, pp 1521-1528 from Springer

Abstract: Abstract With the rapid development of the modern economy and society, the ready-made tea industry has shown great development potential, but the competition in the industry is particularly fierce. The purpose of this paper is to analyze the external environment of the industry through the PEST model, and use the SWOT model to analyze the internal environment, so as to summarize the successful operation experience of HEYTEA. This study explores the development prospects of China's ready-made tea industry and proposes development suggestions. At the end of the paper, the development of the ready-made tea industry has entered a high speed, and the industry’s competition is becoming more and more fierce. Although the “popularity” of new tea drinks has brought vitality to the tea industry, due to its short development years, it is still in the growth stage, so the market is still in the research and exploration of the business model of new tea drinks.

Keywords: HEYTEA; Ready-made tea industry; innovation; PEST model; SWOT analysis (search for similar items in EconPapers)
Date: 2022
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Persistent link: https://EconPapers.repec.org/RePEc:spr:advbcp:978-94-6463-052-7_168

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DOI: 10.2991/978-94-6463-052-7_168

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