The Review on Anchoring Effect

Yu Jin ()
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Yu Jin: Beijing Global Education International Division

A chapter in Proceedings of the 2022 International Conference on Economics, Smart Finance and Contemporary Trade (ESFCT 2022), 2022, pp 191-197 from Springer

Abstract: Abstract The anchoring effect is very common in life is one of the heuristics. This article reviews the background and mechanism of the anchoring effect. The essay uses real-life applications and case studies to explore the effect of the anchoring effect, and concludes through case studies and real-life findings that the anchoring effect is robust, can make a good impact on some things and also is a very common marketing tool.

Keywords: Anchoring effect; School choice; Judgement; Shopping festival; Robust (search for similar items in EconPapers)
Date: 2022
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Persistent link: https://EconPapers.repec.org/RePEc:spr:advbcp:978-94-6463-052-7_23

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DOI: 10.2991/978-94-6463-052-7_23

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