Analyzing the Trend of Modern Ice Cream Industry: The Case of Chicecream

Jiayao Shen ()
Additional contact information
Jiayao Shen: Nanjing Tech University

A chapter in Proceedings of the 2022 International Conference on Economics, Smart Finance and Contemporary Trade (ESFCT 2022), 2022, pp 256-266 from Springer

Abstract: Abstract In recent years, the level of consumption in China has risen rapidly and citizens’ pursuit have changed constantly. There is a phenomenon that the average price of ice cream in market is getting more and more expensive, and the brand iteration rate is getting higher increasingly. Chicecream is one of the representative companies, which created the high-end ice cream industry in China and created sales miracles in just three years. Therefore, this article analyzes the reasons for Chicecream's great success and sales logic through combining corporate marketing and business model with trend of time. Moreover, the background of investing companies financing Chicecream is dug for researching the value of the enterprise. Plus, this paper analyzes the competitive advantages and disadvantages of the enterprise through SWOT, and further establishes SWOT matrix to summarize the conclusions. In addition, this article evaluates Chicecream and analyzes its potential value and future prospects by collecting data about Chicecream's financing quantity, the alteration of shareholders and registered capital. Finally, it concludes that Chicecream is a startups with unlimited potential and deserves investors' in-depth attention in the future.

Keywords: SWOT and SWOT Matrix; Financing process; Venture Investment; Ice cream Industry; SWOT; High-end Trend (search for similar items in EconPapers)
Date: 2022
References: Add references at CitEc
Citations:

There are no downloads for this item, see the EconPapers FAQ for hints about obtaining it.

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:spr:advbcp:978-94-6463-052-7_30

Ordering information: This item can be ordered from
http://www.springer.com/9789464630527

DOI: 10.2991/978-94-6463-052-7_30

Access Statistics for this chapter

More chapters in Advances in Economics, Business and Management Research from Springer
Bibliographic data for series maintained by Sonal Shukla () and Springer Nature Abstracting and Indexing ().