Perfect Diary Investment Analysis

Yajun Lei ()
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Yajun Lei: Wuhan University of Technology, College of International Education

A chapter in Proceedings of the 2022 International Conference on Economics, Smart Finance and Contemporary Trade (ESFCT 2022), 2022, pp 484-491 from Springer

Abstract: Abstract With the continuous development of the social economy and the deepening of consumption upgrades, cosmetics, as one of the leading retail industries, has become a major consumption hotspot. In the increasingly fierce market environment, the perfect diary with its unique advantages, in many brands when the crowd stands out. Its development has attracted the attention of many investors. In this paper, we will take Perfect Diary as the object of analysis, evaluate the investment value and investment risk of Perfect Diary through the SWOT analysis method, and give investment advice. The study found that Perfect Diary, despite its recent crisis, is still worth investing in.

Keywords: SWOT; Cosmetics Market; Business Model; Investment Opportunities (search for similar items in EconPapers)
Date: 2022
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Persistent link: https://EconPapers.repec.org/RePEc:spr:advbcp:978-94-6463-052-7_57

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DOI: 10.2991/978-94-6463-052-7_57

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