Research on the Marketing Strategy Under the Castle—Taking Disney as an Example

Yujie Zhou ()
Additional contact information
Yujie Zhou: Beijing National Day School International Department IB Program Grade 11

A chapter in Proceedings of the 2022 International Conference on Economics, Smart Finance and Contemporary Trade (ESFCT 2022), 2022, pp 53-57 from Springer

Abstract: Abstract The research background of this article is based on the development of Disney from 1956 to 2022. In this essay, The research will mainly analyze Disney's successful marketing strategy from four aspects: trigger, action, variable reward, and investment. In this process, this paper also enumerates many examples and analyses, and explanations in real life. The main data sources are collected through two books which are Hooked and What Money Can’t Buy, China HowNet, and Google academic. Finally, this paper will analyze why Disney's marketing is so successful and Disney's potential market boundary through the above methods.

Keywords: Trigger; Action; variable reward; Investment; Disney (search for similar items in EconPapers)
Date: 2022
References: Add references at CitEc
Citations:

There are no downloads for this item, see the EconPapers FAQ for hints about obtaining it.

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:spr:advbcp:978-94-6463-052-7_7

Ordering information: This item can be ordered from
http://www.springer.com/9789464630527

DOI: 10.2991/978-94-6463-052-7_7

Access Statistics for this chapter

More chapters in Advances in Economics, Business and Management Research from Springer
Bibliographic data for series maintained by Sonal Shukla () and Springer Nature Abstracting and Indexing ().