Research on the ByteDance’s Approach to Develop TikTok

Yicheng Zhu ()
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Yicheng Zhu: University of Edinburgh Business School

A chapter in Proceedings of the 2022 International Conference on Economics, Smart Finance and Contemporary Trade (ESFCT 2022), 2022, pp 734-742 from Springer

Abstract: Abstract TikTok has become the hottest application around the world in recent years, and its revenue has surpassed YouTube in the App Store, becoming the highest revenue application in the video category [1]. This dissertation is to demonstrate its success through theories, models, and reasonings behind its success. The research question is how ByteDance cultivates TikTok and other applications through innovation. There are two questions needed to be answered. The first is why ByteDance is able to develop a large number of applications and the quality of the applications is also excellent. The second question is why TikTok become the core business line today and what happens to the first core business. To answer those questions, this dissertation applies the literature research method as the guiding principle to explore these questions. This method requires analogy and inference to explain the research question. The research conclusion is that ByteDance deploys an emergent strategy and bottom-up innovation model to develop a large number of quality applications in a short time. The rise of TikTok is due to combined factors of macro market trends and the creation of The Second Curve.

Keywords: Bottom-up Innovation; The Second Curve; Emergent Strategy; TikTok; ByteDance Applications (search for similar items in EconPapers)
Date: 2022
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DOI: 10.2991/978-94-6463-052-7_84

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