Commercial Bank Apps Can Be Better

Zizhe Zhang ()
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Zizhe Zhang: Changsha University of Science and Technology

A chapter in Proceedings of the 2022 2nd International Conference on Financial Management and Economic Transition (FMET 2022), 2023, pp 173-178 from Springer

Abstract: Abstract The mobile payment products most commonly used by Chinese users are wechat payment, Alipay and UnionPay cloud flash payment. Internet companies have obvious advantages in third-party payment platforms. In terms of Microfinance: commercial banks only work on poverty alleviation loans supported by the state. For other groups, microfinance of Internet enterprises is more attractive than credit cards. Driven by national policies and declining profits, banks want to develop Internet business, but customers have low willingness to try, and mobile banking is the online integrated service marketing position that all banks strive to promote. In saying that the current research have not find out the shortcomings of mobile banking design. The author tries to find the reasons from the perspective of online banking App Design and user experience, and make up for the current research gap in this field of Internet finance.

Keywords: Strategic transformation; Mobile banking app; Design (search for similar items in EconPapers)
Date: 2023
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Persistent link: https://EconPapers.repec.org/RePEc:spr:advbcp:978-94-6463-054-1_20

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DOI: 10.2991/978-94-6463-054-1_20

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