The Community Partnership Program Training and Development of Digital Marketing, Production Technology, Entrepreneurship Economic Recovery Efforts During the Covid-19 Case Study in Small and Medium Enterprises Batik Center

Siti Nurlaela (), Amir Junaidi, Bambang Mursito and Eny Kustiyah
Additional contact information
Siti Nurlaela: Universitas Islam Batik
Amir Junaidi: Universitas Islam Batik
Bambang Mursito: Universitas Islam Batik
Eny Kustiyah: Universitas Islam Batik

A chapter in Proceedings of the International Colloquium on Business and Economics (ICBE 2022), 2022, pp 311-315 from Springer

Abstract: Abstract The Community Partnership Program Training and Development of Digital Marketing, Production Technology, Entrepreneurship Economic Recovery Efforts During the Covid-19 Period aims to utilize ways of adopting technology transfer and e-commerce to build creativity to produce innovative and quality products. The use of technology transfer is the best solution to help the economy keep running. Marketing assistance through social media. Outer Community Partnership Program The achievements of partner empowerment are as follows: Human Resources are increased in knowledge of financial management, making designs with local characteristics as a determinant of competitiveness, making innovative designs for batik with unique characteristics of historic sites and registration of intellectual property rights, adding supporting equipment for quality improvement and acceleration the production process in the form of a night printing table installation tool. Increased production capacity, the amount of turnover increased compared to the initial period of the Covid-19 pandemic. Follow-up evaluation, after the implementation of the community partnership program of conformity: Input, Process, Output and Out came, with the needs and solutions provided to Partners.

Keywords: Digital Marketing; Production Technology; Entrepreneurship; Economic Recovery Impact of Covid-19 (search for similar items in EconPapers)
Date: 2022
References: Add references at CitEc
Citations:

There are no downloads for this item, see the EconPapers FAQ for hints about obtaining it.

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:spr:advbcp:978-94-6463-066-4_27

Ordering information: This item can be ordered from
http://www.springer.com/9789464630664

DOI: 10.2991/978-94-6463-066-4_27

Access Statistics for this chapter

More chapters in Advances in Economics, Business and Management Research from Springer
Bibliographic data for series maintained by Sonal Shukla () and Springer Nature Abstracting and Indexing ().