Exploring an E-Commerce Business Model for Pets from the Perspective of Service Blueprints: The Company of Fan Ai Pet

Tsai-Yu Lai, Li-Shiue Gau () and Chung-Hsing Huang
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Tsai-Yu Lai: Asia University, Department of Business Administration
Li-Shiue Gau: Asia University, Department of Leisure and Recreation Management
Chung-Hsing Huang: Asia University, Department of Business Administration

A chapter in Proceedings of the 4th Asia Pacific Management Research Conference (APMRC 2022), 2023, pp 370-378 from Springer

Abstract: Abstract Since the Covid-19 pandemic increased the chance for people to stay indoors, this likely pushed entrepreneurs to use e-commerce platforms for business and led to a higher demand for pets as companions. The primary purpose of this research attempts to construct comprehensive pet e-commerce for the case firm, Fan Ai Pet. The research method uses a heuristic research design, case study method, and applied service blueprint and consumer journey concept. Data collection included available secondary data, observation of the case on the spot, and interviews with the owners of the cases. Using Chewy, Amazon, Alibaba, MOMO, ETMall, playsport.cc, and shop.com as exemplars, creating the e-commerce platform for pet owners will cover sellers and buyers with functions in data mining, cash flow, logistics, and customized consulting. The results showed that three major enterprises would be included: Pet lives, pets passing away, and saving stray dogs foundation. From the perspective of service blueprints, pet products and services include pet food, pet medications and insurance, pet training programs, pet grooming, and pet cremation and funeral services to name a few. Professional consulting and virtual community chatting forums would also be helpful to be included in the platform.

Keywords: Pet; E-Commerce; Service Blueprint; Consumer Journey; App (search for similar items in EconPapers)
Date: 2023
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DOI: 10.2991/978-94-6463-076-3_28

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