Analysis Adoption e-Commerce SMEs Using Innovation Diffusion Theory Framework (Case Report: Karawang District)

Lila Setiyani (), Dikky Andreansyah, Rahmat Gunawan, Arif Maulana Yusuf and Dudi Awalludin
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Lila Setiyani: Sekolah Tinggi Manajemen Informasi Dan Komputer (STMIK) Rosma
Dikky Andreansyah: Sekolah Tinggi Manajemen Informasi Dan Komputer (STMIK) Rosma
Rahmat Gunawan: Sekolah Tinggi Manajemen Informasi Dan Komputer (STMIK) Rosma
Arif Maulana Yusuf: Sekolah Tinggi Manajemen Informasi Dan Komputer (STMIK) Rosma
Dudi Awalludin: Sekolah Tinggi Manajemen Informasi Dan Komputer (STMIK) Rosma

A chapter in Proceedings of the 4th Asia Pacific Management Research Conference (APMRC 2022), 2023, pp 477-487 from Springer

Abstract: Abstract Karawang Regency is one of the regencies in West Java Province with many MSMEs and has much potential to improve the regional economy by increasing MSME productivity. Seeing the rapid growth of MSMEs, it is interesting for researchers to measure the level of e-commerce adoption, especially in Karawang Regency. Therefore, this study aims to conduct a study related to the adoption of e-commerce by business actors, especially MSMEs in the Karawang Regency. The sampling technique used in this research is snowball, with the number of respondents as many as 100 SMEs. This study uses the Innovation Diffusion Theory framework, and this framework identifies seven aspects, namely relative advantage, ease of use, image, visibility, compatibility, demonstrability results, voluntary use of an organization or, in this case, business actors (MSMEs) in implementing, adopting and using technological innovation. Based on the analysis results, only two variables have a significant effect on e-commerce adoption, namely the Complexity and triability variables, because they have a t-statistic value > 1.96 with a p-value 0.05.

Keywords: Adoption of E-commerce; MSMEs; Innovation Diffusion Theory (search for similar items in EconPapers)
Date: 2023
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DOI: 10.2991/978-94-6463-076-3_37

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