Factors Affecting Consumer’s Online Shopping Behavior During the Covid-19 Pandemic: An Integrative Model

Nguyen Thi Mai Anh () and Nguyen Thi Hue
Additional contact information
Nguyen Thi Mai Anh: Hanoi University of Science and Technology, School of Economics and Management
Nguyen Thi Hue: Hanoi University of Science and Technology, School of Economics and Management

A chapter in Proceedings of the 4th Asia Pacific Management Research Conference (APMRC 2022), 2023, pp 98-113 from Springer

Abstract: Abstract Along with the development of the Internet and digital technologies, online shopping is becoming more and more popular worldwide in recent years. It is worth noting that online shopping has been increasingly noticeable by consumers in the half of 2020, since the COVID-19 pandemic outbreak. Amidst the complicated developments of the COVID-19 pandemic over the past year, Vietnam has seen strong growth in online shopping in terms of the number of online shopping users and purchase revenue, contributing significantly to national economic growth. However, up until now, there are not many studies on the online shopping behavior of Vietnamese customers in the context of the COVID-19 pandemic. Hence, this paper aims to review existing studies of online shopping behavior and then propose an integrative model to understanding consumer behavior commendations towards online shopping, help companies deal with similar situations in the future.

Keywords: Online Shopping; COVID-19; Technology Acceptance Model (TAM); Theory of Planned (TPB); Perceived Risk (search for similar items in EconPapers)
Date: 2023
References: Add references at CitEc
Citations:

There are no downloads for this item, see the EconPapers FAQ for hints about obtaining it.

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:spr:advbcp:978-94-6463-076-3_7

Ordering information: This item can be ordered from
http://www.springer.com/9789464630763

DOI: 10.2991/978-94-6463-076-3_7

Access Statistics for this chapter

More chapters in Advances in Economics, Business and Management Research from Springer
Bibliographic data for series maintained by Sonal Shukla () and Springer Nature Abstracting and Indexing ().