The Analysis of Nintendo’s Marketing on Ring Fit Adventure

Yuqian Zhao ()
Additional contact information
Yuqian Zhao: Sichuan International Studies University, School of Business English

A chapter in Proceedings of the 2022 4th International Conference on Economic Management and Cultural Industry (ICEMCI 2022), 2023, pp 650-659 from Springer

Abstract: Abstract During the pandemic in 2020, the cumulative sales of Ring Fit Adventure developed by Nintendo broke through 4,000,000 units, and even once ran out of stock in many places worldwide. Despite such a huge success, many problems that emerged during the sales process also reveal that there is much to be improved for Nintendo when formulating marketing strategies. Therefore, this paper will analyze the problems during the sales process of Ring Fit Adventure by starting from its marketing strategies and adopting quantitative analysis. And also, this paper will put forward relevant solutions in the hope of providing reference for the improvement of Nintendo’s marketing strategies.

Keywords: Nintendo; Marketing strategies; Supply chains; Business management (search for similar items in EconPapers)
Date: 2023
References: Add references at CitEc
Citations:

There are no downloads for this item, see the EconPapers FAQ for hints about obtaining it.

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:spr:advbcp:978-94-6463-098-5_74

Ordering information: This item can be ordered from
http://www.springer.com/9789464630985

DOI: 10.2991/978-94-6463-098-5_74

Access Statistics for this chapter

More chapters in Advances in Economics, Business and Management Research from Springer
Bibliographic data for series maintained by Sonal Shukla () and Springer Nature Abstracting and Indexing ().