The Influence of Virtual Influencers on People’s Consumption

Chenyang Jin ()
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Chenyang Jin: Henan University of Economics and Law, College of Business Administration

A chapter in Proceedings of the 2022 3rd International Conference on Big Data Economy and Information Management (BDEIM 2022), 2023, pp 362-368 from Springer

Abstract: Abstract With social media and digital economy booming on the Internet, virtual influencers as a relatively new and influential thing are gradually entering the vision of consumers and enterprises. This study collects research on influencers and virtual influencers from 2006 to 2022, including embryonic studies of class influencers and influencer marketing and, the formulation and development of theories and the emergence and differentiation of the concept of virtual influencers. This study will summarize the research conducted over the years, and will provide a clear history of the development of virtual influencers and conclude that virtual influencers have room for development in the future and have influenced consumers’ consumption choices.

Keywords: Influencers; virtual influencers; influencer marketing (search for similar items in EconPapers)
Date: 2023
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Persistent link: https://EconPapers.repec.org/RePEc:spr:advbcp:978-94-6463-124-1_43

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DOI: 10.2991/978-94-6463-124-1_43

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