Blockchain Promotes Collaborative Development of Fresh E-Commerce Supply Chain

Wenying Zeng (), Linfei Li and Sijia Zeng
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Wenying Zeng: Guangdong University of Technology, School of Management
Linfei Li: Guangdong University of Technology, School of Management
Sijia Zeng: Guangdong University of Technology, School of Management

A chapter in Proceedings of the 2022 3rd International Conference on Big Data Economy and Information Management (BDEIM 2022), 2023, pp 462-468 from Springer

Abstract: Abstract Following the expansion of the fresh e-commerce market, problems in fresh e-commerce supply chain have appeared. At present, there are some problems in China’s fresh e-commerce supply chain, such as imperfect cold chain logistics system, lack of traceability means, numerous contradictions between upstream and downstream, and low transparency of product information. At the same time, the normalization of the global epidemic has put forward higher requirements for the safety of cold chain logistics mainly imported fresh products. For the sake of the development of fresh e-commerce, those questions urgently need to be solved. Blockchain have features of Decentralized, information immutable and information traceable. The best way to break the current situation is to realize the integrated development of fresh e-commerce and blockchain technology. It can not only solve problems, but also improve the systematic platform of fresh e-commerce supply chain, so as to provide sustainable development strategies for Chinese fresh e-commerce.

Keywords: fresh e-commerce; supply chain; blockchain technology; cold chain logistics; traceability information (search for similar items in EconPapers)
Date: 2023
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DOI: 10.2991/978-94-6463-124-1_54

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