SWOT-PEST-Porter’s 5 Force Analysis for Post-pandemic the Cheesecake Factory

Yuhan Jiang ()
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Yuhan Jiang: William & Mary

A chapter in Proceedings of the 2022 3rd International Conference on Big Data Economy and Information Management (BDEIM 2022), 2023, pp 480-488 from Springer

Abstract: Abstract The cheesecake factory is a global restaurant chain. Using SWOT analysis, the overall development of the cheesecake factory is analyzed from four aspects: company’s inside strengths, company’s inside weaknesses, company’s outside opportunities and company’s outside threats. In addition, PEST analysis is embedded to analyze each aspect from four perspectives: political, economic, social and technological. Finally, the five forces model is utilized to generate a SWOT-PEST analysis matrix for cheesecake manufacturing.

Keywords: Cheesecake Factory; SWOT Analysis; PEST Analysis; Porter’s Five Force (search for similar items in EconPapers)
Date: 2023
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Persistent link: https://EconPapers.repec.org/RePEc:spr:advbcp:978-94-6463-124-1_57

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DOI: 10.2991/978-94-6463-124-1_57

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