Exploring the Necessity and Benefits of Ethical Business Practices

Yang Ding ()
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Yang Ding: University College London

A chapter in Proceedings of the 2022 3rd International Conference on Big Data Economy and Information Management (BDEIM 2022), 2023, pp 529-536 from Springer

Abstract: Abstract This paper explores how business can play an active role as an important group player in society through the dynamics of current social developments and calls for ethical initiatives. Taking Unilever as an example, layers of in-depth exploration are conducted around this topic. Unilever’s business model and corresponding initiatives are analyzed to assess and discuss the effectiveness of the current approach from preliminary academic theories on sustainability, triple social bottom line, and corporate social responsibility (CSR). Ultimately, some innovative suggestions for future practice are provided in the final presentation.

Keywords: Sustainability; Corporation social responsibility; Ethical business practices; Business performance (search for similar items in EconPapers)
Date: 2023
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Persistent link: https://EconPapers.repec.org/RePEc:spr:advbcp:978-94-6463-124-1_62

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DOI: 10.2991/978-94-6463-124-1_62

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