Analysis of Audi's Marketing Strategy in China

Jiayi Yin ()
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Jiayi Yin: Shanghai Ocean University

A chapter in Proceedings of the 8th International Conference on Financial Innovation and Economic Development (ICFIED 2023), 2023, pp 768-777 from Springer

Abstract: Abstract Audi, as one of the top three luxury car brands (BBA) in China market, has always been the first choice for consumers to buy luxury car. Audi, as a high-end brand of Volkswagen, entered China very early. In 1988, Audi realized its first domestic production. After more than 30 years of localization, Audi has not only had a say in the domestic automobile market, but also has been far ahead in sales. For most people who are not versed in cars, one important factor that can influence their choice is marketing. So I deeply study the marketing strategy, target population and price strategy of Audi, which help Audi leave a wide and deep impression on ordinary people.

Keywords: Audi; marketing strategy; target population; price strategy (search for similar items in EconPapers)
Date: 2023
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Persistent link: https://EconPapers.repec.org/RePEc:spr:advbcp:978-94-6463-142-5_87

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DOI: 10.2991/978-94-6463-142-5_87

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