Sustainable Green Marketing Concepts for Green Construction Market Developments in Bangladesh

Md Shaharul Islam () and Abu Bakar Sade
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Md Shaharul Islam: Universiti Putra Malaysia, Putra Business School
Abu Bakar Sade: Universiti Putra Malaysia, Putra Business School

A chapter in Proceedings of the Business Innovation and Engineering Conference (BIEC 2022), 2023, pp 114-123 from Springer

Abstract: Abstract This paper presents the marketing green concept that drives the construction market towards sustainability. Due to the global energy crisis, climate change, and other environmental degradations, green products are gaining appeal and acceptance, revealing the twenty-first century’s forthcoming concerns. Also, green business become a major driving force behind global sustainable development. Though Bangladesh’s economy is growing as it strives to become a developing nation by 2026, the expansion of industrial sectors is essential to achieving this objective. The industrial expansion has resulted in significant depletion of natural resources, greenhouse gas emissions, and toxic waste dumping, all of which can lead to unchecked degradation of air, soil, and water quality. Most developing countries have introduced a new way of doing business known as “green business” (GB). The principles of green business align with new ways of production, marketing, and disposal of products that ensure environmental safety and corporate competitiveness. The primary objective of this study is to present an overview of green marketing strategies related to the construction sector, that will help the sector to gain sustainable competitive advantages. To achieve this objective throughout Bangladesh’s construction sectors, we suggested a methodology to quantify green business strategy in the context of the strengthening of green business strategy and environmental deterioration. This study provides a valuable reference for both policymakers and industry practitioners to implement green construction.

Keywords: Sustainability marketing; Sustainable development; Green construction; Green marketing; Environmental pollution (search for similar items in EconPapers)
Date: 2023
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Persistent link: https://EconPapers.repec.org/RePEc:spr:advbcp:978-94-6463-144-9_11

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DOI: 10.2991/978-94-6463-144-9_11

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