Needietary: Digital Platform for Providing Dietary Needs

Aktinaria Nastititi Widhiyanti, Hartoyo Hartoyo and Raden Isma Anggraini ()
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Aktinaria Nastititi Widhiyanti: IPB University, School of Business
Hartoyo Hartoyo: IPB University, School of Business
Raden Isma Anggraini: IPB University, School of Business

A chapter in Proceedings of the Business Innovation and Engineering Conference (BIEC 2022), 2023, pp 138-147 from Springer

Abstract: Abstract Eating healthy foods has a long-term impact on achieving body health. A healthy diet can also cure disease and maintain a healthy body. Running the right diet program is still difficult for the community to implement because there are obstacles so solutions are needed to overcome them. This study aims to (1) identify the problems experienced by consumers while on a diet, and (2) design a diet digital platform that can be a solution for consumers who are on a diet. The method used in this research is customer discovery in customer development. Sampling was done through purposive sampling using 30 respondents who are domiciled in DKI Jakarta. The results showed that the problems faced when on a diet where the difficulty in determining the diet menu and boredom with the diet food menu. The results of the diet program design are in the form of an application prototype called Needietary which presents the features and products offered. The excellent features offered are in the form of a diet menu plan, a choice of diet food ingredients, a notes feature, a community feature, a shop feature, a short questionnaire, a dietitian/trainer subscription feature, and a review and rating feature. Based on the test results of feature solutions and products being laughed at, Needietary has become an accepted solution in solving problems related to diet.

Keywords: customer discovery; diet; digital platform; healthy foods; prototype (search for similar items in EconPapers)
Date: 2023
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DOI: 10.2991/978-94-6463-144-9_14

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