Sustainability Business Model Tesla Motors

Muhammad Wijdan Hilmy Yahdiyani, Asep Safari and Lokita Rizky Megawati ()
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Muhammad Wijdan Hilmy Yahdiyani: IPB University, School of Business
Asep Safari: IPB University, School of Business
Lokita Rizky Megawati: IPB University, School of Business

A chapter in Proceedings of the Business Innovation and Engineering Conference (BIEC 2022), 2023, pp 325-334 from Springer

Abstract: Abstract Tesla is building not only all-electric vehicles, but also clean energy generation and storage products that are scalable indefinitely. Tesla uses Market Driven Strategy as one of the strategies in developing its business. This study aims to analyse how is the market driven strategy carried out by Tesla to achieve a sustainability business model. The method used is a qualitative method in the form of literature review from various journals in previous research. Based on its four characteristics, namely becoming market oriented, distinctive capabilities, creating customer value, and superior performance, it can be said that Tesla Motors has achieved superior performance. Tesla Motors has been successful in implementing a strategy with a market approach based on the opportunities, threats, advantages, and even weaknesses of the company.

Keywords: Market Driven Strategy; Tesla Motors; Strategy; Sustainability (search for similar items in EconPapers)
Date: 2023
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Persistent link: https://EconPapers.repec.org/RePEc:spr:advbcp:978-94-6463-144-9_32

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DOI: 10.2991/978-94-6463-144-9_32

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