The Importance of Social Media in Improving SMEs Performance

Andi Rifqah Purnama Alam (), Muhammad Asdar, Musran Munizu and Andi Nur Bau Massepe Mappanyompa
Additional contact information
Andi Rifqah Purnama Alam: Hasanuddin University
Muhammad Asdar: Hasanuddin University
Musran Munizu: Hasanuddin University
Andi Nur Bau Massepe Mappanyompa: Hasanuddin University

A chapter in Proceedings of the 7th International Conference on Accounting, Management and Economics (ICAME-7 2022), 2023, pp 124-131 from Springer

Abstract: Abstract Adoption of technology such as social media and e-commerce has a posi-tive impact on Small and medium-sized enterprises (SMEs), supported by external and internal factors, one of the external factors that predict SMEs wanting to use social media is during the COVID-19 pandemic, was when customers prefeed to do online purchasing activities during teh pandemic. This study aims to examine the benefits of social media for SMEs that im-plement and the factors involved in the adoption of social media. The re-search method is a systematic literature review (SLR) that collects research results in the form of 19 journal articles published from various sources be-tween 2019–2022 that examine social media with the performance of SMEs. The results show that the adoption of social media has a positive effect on the performance of SMEs, both directly and indirectly. This study suggests that SMEs operating in developing countries need to adopt SM as it provides several new ways of doing business, thereby sharing and maintaining innovation skills.

Keywords: Social Media; SMEs; Performance (search for similar items in EconPapers)
Date: 2023
References: Add references at CitEc
Citations:

There are no downloads for this item, see the EconPapers FAQ for hints about obtaining it.

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:spr:advbcp:978-94-6463-146-3_13

Ordering information: This item can be ordered from
http://www.springer.com/9789464631463

DOI: 10.2991/978-94-6463-146-3_13

Access Statistics for this chapter

More chapters in Advances in Economics, Business and Management Research from Springer
Bibliographic data for series maintained by Sonal Shukla () and Springer Nature Abstracting and Indexing ().