Analysis of Z Generations Toward Stock Investment Intention: Testing the Theory of Planned Behavior

Ilham (), Sri Sundari and Muhammad Irdam Ferdiansah ()
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Ilham: Bosowa Polytechnic
Sri Sundari: Hasanuddin University, Faculty of Economics and Business
Muhammad Irdam Ferdiansah: Hasanuddin University, Faculty of Economics and Business

A chapter in Proceedings of the 7th International Conference on Accounting, Management and Economics (ICAME-7 2022), 2023, pp 564-573 from Springer

Abstract: Abstract This study aims to determine the impact of Z Generations intention to invest in stocks, thereby determining the impact of subjective norms on Z Generations intention to invest in stocks and determine the impact of this study. The effect of perceived behavioral control on the intention to invest in stocks of Z Generations. stocks. This study uses a quantitative analysis method based on descriptive data, the data used in this study is primary data. The population of this study included Bosowa Polytechnic students classified as Z Generations, totaling 200. The results showed that controlling for attitude and perceived behavior had a significant effect on investment intention. Gen Z shares. The higher the Gen Z stock investment intention and the smaller or less perceived barriers to investment, the stronger the intention to invest in stocks. Meanwhile, the subjective norm has no significant impact on Gen Z’s intention to invest in stocks. This is due to lack of normative beliefs and lack of motivation to follow people’s opinions. another determines the subjective norm.

Keywords: Behavior; Stock; Investment; Generation Z (search for similar items in EconPapers)
Date: 2023
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Persistent link: https://EconPapers.repec.org/RePEc:spr:advbcp:978-94-6463-146-3_53

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DOI: 10.2991/978-94-6463-146-3_53

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