How Do Websites with a Sustainability Concept Affect Consumers’ Repurchase Intentions?

Yulia Hamdaini Putri (), Hera Febria Mavilinda (), Mohammad Adam (), Zakaria Wahab, Mucshin Saggaff Shihab () and Islahuddin Daud ()
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Yulia Hamdaini Putri: Universitas Sriwijaya, Department of Management
Hera Febria Mavilinda: Universitas Sriwijaya, Department of Management
Mohammad Adam: Universitas Sriwijaya, Department of Management
Zakaria Wahab: Universitas Sriwijaya, Department of Management
Mucshin Saggaff Shihab: Universitas Bakrie, Department of Management
Islahuddin Daud: Universitas Sriwijaya, Department of Management

A chapter in Proceedings of the 1st International Conference on Management and Business (ICoMB 2022), 2023, pp 77-86 from Springer

Abstract: Abstract A The website is a media promotion that is widely used by consumers today to find product information before making a purchase. In this case the concept of a website should be directed and measurable, for example skincare companies using websites to build a company image and encourage customer repeat purchases. This study aims to understand the repurchase intention influenced by the websites with concept of sustainability a sample of 200 respondents of skincare users who have explored such websites. The analysis used simple linear regression. The results show that consumers who surf websites with the concept of sustainability repurchase products, which means that there is a positive effect of websites with the concept of sustainability on customer repeat purchases.

Keywords: green website; green marketing; sustainability; repurchase intention; consumer behavior (search for similar items in EconPapers)
Date: 2023
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DOI: 10.2991/978-94-6463-160-9_9

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