The Influence of Brand Image, Religiosity and Online Consumer Review on Intention to Purchase Halal Cosmetics (Study on Generations Z and Y in West Java)

Hilda Monoarfa (), Rida Rosida () and Dhimas Hadi Nugraha ()
Additional contact information
Hilda Monoarfa: Universitas Pendidikan Indonesia, Islamic Economics and Finance Department, Faculty of Economics and Business Education
Rida Rosida: Universitas Pendidikan Indonesia, Islamic Economics and Finance Department, Faculty of Economics and Business Education
Dhimas Hadi Nugraha: Universitas Pendidikan Indonesia, Islamic Economics and Finance Department, Faculty of Economics and Business Education

A chapter in 4th International Conference on Islamic Economics, Business, Philanthropy, and PhD Colloquium (ICIEBP) 2022, 2023, pp 87-101 from Springer

Abstract: Abstract This study aims to see the description and influence of the level of brand image, level of religiosity, and level of online consumer review on the intensive purchase of cosmetics for halal studies in generations Z and Y in West Java. The research method used is descriptive quantitative with SEM-PLS analysis method and the analytical tool used is Smart PLS. The number of samples in this study amounted to 151 respondents. The results of the descriptive analysis showed that all the variables in this study were in the high category. In addition, the level of brand image, level of online consumer review, and level of religiosity have a positive effect on the intensity of purchasing halal cosmetics in West Java. The implication of this research is to know what factors can be used as input in the efforts that halal cosmetic manufacturers must make to develop products such as promotional strategies and others.

Keywords: Halal Cosmetics; Brand Image; Religiosity; Online Consumer Reviews (search for similar items in EconPapers)
Date: 2023
References: Add references at CitEc
Citations:

There are no downloads for this item, see the EconPapers FAQ for hints about obtaining it.

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:spr:advbcp:978-94-6463-176-0_7

Ordering information: This item can be ordered from
http://www.springer.com/9789464631760

DOI: 10.2991/978-94-6463-176-0_7

Access Statistics for this chapter

More chapters in Advances in Economics, Business and Management Research from Springer
Bibliographic data for series maintained by Sonal Shukla () and Springer Nature Abstracting and Indexing ().