Determining Factors of Muslim Consumer's Purchase Intention Towards Halal Detergent for Sustainability of Halal Value Chain

Fatin Fadhilah Hasib (), Risma Vera Anggraini (), Widiyanti Ayu Nilasari (), Amnanda Hartanti () and Dewi Rahmawati Maulidiyah ()
Additional contact information
Fatin Fadhilah Hasib: Universitas Airlangga, Islamic Economics Department, Faculty of Economics and Business
Risma Vera Anggraini: Universitas Airlangga, Islamic Economics Department, Faculty of Economics and Business
Widiyanti Ayu Nilasari: Universitas Airlangga, Islamic Economics Department, Faculty of Economics and Business
Amnanda Hartanti: Universitas Airlangga, Islamic Economics Department, Faculty of Economics and Business
Dewi Rahmawati Maulidiyah: Universitas Airlangga, Islamic Economics Department, Faculty of Economics and Business

A chapter in 4th International Conference on Islamic Economics, Business, Philanthropy, and PhD Colloquium (ICIEBP) 2022, 2023, pp 116-132 from Springer

Abstract: Abstract The halal value chain is a management standard that must be applied to every halal industry in the world to meet the halal standard of a product. This study aims to determine the purchase intention of Indonesian consumers towards halal detergent mediated by attitude variables. In this study, a quantitative approach was used with the help of a statistical tool, namely Smart PLS. There are 150 respondents according to the criteria used as samples in this study. The measurement model is used to test the validity and reliability, while the structural model is used to test causality (testing hypotheses with predictive models). The results of hypothesis testing indicate that attitudes can mediate subjective norms and halal certification variables on purchase intentions. However, the religiosity variable is not significant to purchase intention directly or indirectly. Halal certification variable is not significant to purchase intention. However, the subjective norm variable and the attitude variable have a significant effect on purchase intention. The results of this study indicate that the subjective norm and attitude variables have a significant positive effect on the purchase intention of Muslim consumers on halal detergent products in Surabaya. For business people, they should continuously pay attention to and monitor the production activities of halal detergents. For further research, it is recommended to add samples from different cities and non-Muslim respondents so that it can be seen how the differences in intention to buy in Muslim and non-Muslim respondents are.

Keywords: Religiosity; Halal Certification; Subjective Norm; Attitude; Purchase Intention (search for similar items in EconPapers)
Date: 2023
References: Add references at CitEc
Citations:

There are no downloads for this item, see the EconPapers FAQ for hints about obtaining it.

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:spr:advbcp:978-94-6463-176-0_9

Ordering information: This item can be ordered from
http://www.springer.com/9789464631760

DOI: 10.2991/978-94-6463-176-0_9

Access Statistics for this chapter

More chapters in Advances in Economics, Business and Management Research from Springer
Bibliographic data for series maintained by Sonal Shukla () and Springer Nature Abstracting and Indexing ().