Creative Economy in a Pandemic: The Effectiveness of Moderation of Digital Transformation in Culinary SMEs in Langsa Aceh

Nasrul Kahfi Lubis, Muhammad Rizqi Zati and Dhian Rosalina ()
Additional contact information
Nasrul Kahfi Lubis: Universitas Samudra
Muhammad Rizqi Zati: Universitas Samudra
Dhian Rosalina: Universitas Samudra

A chapter in Proceedings of the 3rd International Conference on Halal Development (ICHaD 2022), 2023, pp 130-142 from Springer

Abstract: Abstract This study examines the effectiveness of digital transformation of SMEs engaged in the culinary sector. Culinary tourism in Langsa City continues to grow, with a wide market ranging from students, and households, to industry causing many culinary destinations such as traditional and modern cafes to get high interest or interest from the community, This study aimed to analize how SMEs product innovation affect people’s buying interest and how digital transformation moderate the relationship between product innovations of SMEs in the culinary sub-sector of Langsa City and people’s buying interest. We analyse one hundred consumers as respondents. There were two analytical techniques used, consisting of multiple linear regression analysis for the first hypothesis and moderated regression analysis for the second hypothesis. The results showed culinary SMEs had been innovating and being creative in the products offered. And affected buying interest. And, the digital transformation did not affect buying interest significantly because of culinary business in Langsa is still on a digital-based marketing strategy. Culinary SMEs have not used advances in digital technology in collaborating.

Keywords: Digital transformation; Buying interest; Product Innovation (search for similar items in EconPapers)
Date: 2023
References: Add references at CitEc
Citations:

There are no downloads for this item, see the EconPapers FAQ for hints about obtaining it.

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:spr:advbcp:978-94-6463-188-3_14

Ordering information: This item can be ordered from
http://www.springer.com/9789464631883

DOI: 10.2991/978-94-6463-188-3_14

Access Statistics for this chapter

More chapters in Advances in Economics, Business and Management Research from Springer
Bibliographic data for series maintained by Sonal Shukla () and Springer Nature Abstracting and Indexing ().