The Commodification of Religion in Halal Fashion: UM Female Students’ Perspectives on the SHAR’i Hijab

Nur Faizin (), Adinda Zahra Amartha and Alfif Ageel Muchlis
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Nur Faizin: Universitas Negeri Malang
Adinda Zahra Amartha: Universitas Negeri Malang
Alfif Ageel Muchlis: Universitas Negeri Malang

A chapter in Proceedings of the 3rd International Conference on Halal Development (ICHaD 2022), 2023, pp 173-178 from Springer

Abstract: Abstract Muslim fashion users among UM students, in this case, the hijab, are no longer something that is avoided in order to look beautiful and elegant with modifications to the hijab. On the other hand, the “shar’i hijab” and “halal hijab” are marketing strategies wrapped in Islamic values. This paper is the result of interviews and observations made with students of the State University of Malang (UM) regarding the use of the hijab, especially the shar’i hijab (halal hijab). Interviews and observations were conducted when the students attended lectures in the Islamic Religious Education course. The commodification of Islamic values in the discourse of “hijab shar’i” is not the main aspect, although their assumptions regarding the use of the hijab must also be straightened out, especially from an Islamic perspective. At first glance, it can be concluded that halal branding in the field of fashion among female students, especially halal headscarves, seems to have not received a big response. This is in contrast to the conclusions of studies that show a great commodification of Islamic values in the discourse of the shar’i hijab or halal hijab.

Keywords: commodification; hijab; UM; female college student; halal; fashion (search for similar items in EconPapers)
Date: 2023
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Persistent link: https://EconPapers.repec.org/RePEc:spr:advbcp:978-94-6463-188-3_18

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DOI: 10.2991/978-94-6463-188-3_18

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