Factors Affecting Consumers Willingness to Pay Towards Purchasing Halal Product in Indonesia

Hanna Rachmani Allya and Ahmad Fawaiq Suwanan ()
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Hanna Rachmani Allya: Universitas Negeri Malang, Department of Economics
Ahmad Fawaiq Suwanan: Universitas Negeri Malang, Department of Economics

A chapter in Proceedings of the 3rd International Conference on Halal Development (ICHaD 2022), 2023, pp 10-16 from Springer

Abstract: Abstract Halal products have a significant impact on the global market. This research is going to describe the components influencing purchase intention of halal products in Indonesia. The method used in this study is quantitative with data analysis using Partial Least Square – Structural Equation Modelling (PLS-SEM). This study involved 386 respondents consuming halal product during the last three years. This research shows that the existence of halal certification, marketing, consumer attitudes, and the level of belief in religion have a positive and significant effect on the consumers’ willingness to pay for halal products in Indonesia. Meanwhile, subjective norms have no influence on willingness to pay.

Keywords: Willingness to pay; halal product; PLS-SEM Introduction (search for similar items in EconPapers)
Date: 2023
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Persistent link: https://EconPapers.repec.org/RePEc:spr:advbcp:978-94-6463-188-3_3

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DOI: 10.2991/978-94-6463-188-3_3

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