Sentiment Analysis of Tweets on Halal Tourism in OIC and Non-OIC Countries

Kirana Aulia As-Zahra () and Dimas Maladzi Wibawa
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Kirana Aulia As-Zahra: BPS – Statistics Indonesia
Dimas Maladzi Wibawa: BPS – Statistics Indonesia

A chapter in Proceedings of the 3rd International Conference on Halal Development (ICHaD 2022), 2023, pp 17-29 from Springer

Abstract: Abstract Halal tourism is a sector experiencing rapid growth. Therefore, a study of its trends is necessary. The main purpose of this paper is to examine halal tourism trends in terms of the opinions of Twitter social media users using sentiment analysis. This study used six keywords in the extraction process. A total of 11,274 tweets were examined. Using the extracted tweets, the study (1) analyzed the trend of tweets about halal tourism from 2016 to 2022, and (2) analyzed the sentiment valence about halal tourism in OIC and non-OIC countries. The results showed a high spike in the number of tweets when there was an event to see the country with the best development of halal tourism. This paper also finds no significant gap in the number of tweets between OIC and non-OIC countries. The enthusiasm for halal tourism in non-OIC and OIC countries is the same. Sentiment analysis results also show no significant difference in negative or positive sentiment for both OIC and Non-OIC countries. The development of the halal sector has good potential in various countries. This study found that halal food is the most widely discussed topic related to halal tourism for both OIC and non-OIC countries.

Keywords: Halal tourism; Twitter; OIC; non-OIC; sentiment analysis (search for similar items in EconPapers)
Date: 2023
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Persistent link: https://EconPapers.repec.org/RePEc:spr:advbcp:978-94-6463-188-3_4

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DOI: 10.2991/978-94-6463-188-3_4

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