Perceived Value is Proven to Affect Repurchase Intention Mediated by Customer Engagement and Customer Satisfaction

Sasya Laurisya Sofyan and Aflit Nuryulia Praswati ()
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Sasya Laurisya Sofyan: Universitas Muhammadiyah Surakarta, Management Study Program, Faculty of Economics and Business
Aflit Nuryulia Praswati: Universitas Muhammadiyah Surakarta, Management Study Program, Faculty of Economics and Business

A chapter in Proceedings of the International Conference on Economics and Business Studies (ICOEBS-22-2), 2024, pp 659-669 from Springer

Abstract: Abstract The era of digitalization, human needs, and lifestyle today is caused by changes in the world, both in the economic, social, and cultural fields. The fast development of online trading shows a strong market potential for competition. This study aims to determine and analyze the perceived value that is proven to affect repurchase intention mediated by customer engagement and customer satisfaction. The survey was conducted on the general public, consumers of the Traveloka application, totaling 149 respondents. The sampling technique in this study was non-probability sampling with purposive sampling. The Data analysis was carried out by SEM analysis using the evaluation of the PLS model through the SmartPLS program 4.0 analysis. The results show that Perceived Value has a positive significant effect Perceived Value on Customer Engagement, Customer Satisfaction, and Repurchase Intention after that Perceived Value also showed positive and significant results on Repurchase Intention mediated by Customer Engagement, and Perceived Value has a negative insignificant effect on Repurchase Intention mediated by Customer Satisfaction.

Keywords: Perceived Value; Customer Engagement; Customer Satisfaction; Attitude; Repurchase Intention (search for similar items in EconPapers)
Date: 2024
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DOI: 10.2991/978-94-6463-204-0_55

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