The Effect of Destination Image, Memorable Tourism Experiences, e-WOM, and Brand Trust on Revisit Intention in Trenggalek, East Java Indonesia

Dediek Tri Kurniawan (), Sri Untari, Rizki Firmansyah, Andro Agil Nur Rakhmad, Yesiana Ihda Kusnayain, Hujjatullah Fazlurrahman and Muhammad Syukri Salleh
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Dediek Tri Kurniawan: Universitas Negeri Malang, Department of Management
Sri Untari: Universitas Negeri Malang, Department of Civic Education
Rizki Firmansyah: Universitas Negeri Malang, Department of Accounting
Andro Agil Nur Rakhmad: Universitas Negeri Malang, Department of Management
Yesiana Ihda Kusnayain: Universitas Negeri Malang, Department of Management
Hujjatullah Fazlurrahman: Universitas Negeri Surabaya, Department of Management
Muhammad Syukri Salleh: Universiti Sains Malaysia, Centre for Islamic Development Management Studies (ISDEV)

A chapter in Proceedings of the International Conference on Economics and Business Studies (ICOEBS-22-2), 2024, pp 766-775 from Springer

Abstract: Abstract Trenggalek is one of the leading destinations in East Java, Indonesia. Trenggalek has the potential for natural, cultural, and artificial tourism. Some natural attractions include Pelang Beach, Prigi Beach, Dillem Willis Agrotourism, Kili-Kili, and Lingga Cliff Tourism. This study examines the relationship between Destination Image, memorable tourism experiences, e-WOM, and Brand Trust on Revisit Intention in Trenggalek, East Java, Indonesia. This study used 100 respondents who had traveled to Trenggalek. This research uses structured equation model testing with SmartPLS software. The research findings confirmed the relationship between destination image, memorable tourism experiences, e-WOM, and Brand Trust in Revisit Intention. However, an unexpected result happened: destination image and brand trust did not affect revisit intention. This issue encourages efforts to maximize promotion through social media in increasing destination image and e-WOM about Trenggalek tourism.

Keywords: destination image; brand trust; e-WOM; revisit intention; Trenggalek (search for similar items in EconPapers)
Date: 2024
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DOI: 10.2991/978-94-6463-204-0_63

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