The Effect of Domestic Tourist Perceived Risk on Revisit Intention in Yogyakarta

Ferdy Gunawan, Kussudyarsana () and Muhammad Sholahuddin
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Ferdy Gunawan: Universitas Muhammadiyah Surakarta, Faculty of Economics and Business
Kussudyarsana: Universitas Muhammadiyah Surakarta, Faculty of Economics and Business
Muhammad Sholahuddin: Universitas Muhammadiyah Surakarta, Faculty of Economics and Business

A chapter in Proceedings of the International Conference on Economics and Business Studies (ICOEBS-22-2), 2024, pp 776-787 from Springer

Abstract: Abstract This research aimed to determine the extent to which the perception of risk affects the intention of returning domestic tourists to tourist destinations in Yogyakarta. The sampling method for domestic tourists is the purposive sampling method. The primary data used in this study was collected by giving questionnaires to 100 respondents who met the requirement of being domestic tourists who had previously visited Yogyakarta. This study’ analysis method used the Partial Least Square (PLS). The research’s results showed that 1) Physical risk significantly affects return visits of domestic tourists in Yogyakarta. 2) Time risk has a significant effect on return visits of domestic tourists in Yogyakarta. 3) Psychological risk has a significant effect on return visits of domestic tourists in Yogyakarta. 4) Financial risk has a significant effect on return visits of domestic tourists in Yogyakarta. Tourism has emerged as one of the largest and fastest growing economic sectors in Indonesia. However, many tourist destinations are periodically exposed to risks that are factors that can influence the revisit intention of tourists to choose a destination. From the results of the study it was found that the perception of risk affects the decision of domestic tourists to the city of Yogyakarta. It turned out that although some risks were found for return visits, the results of the study did not reduce the interest in returning to the city of Yogyakarta. This was also supported by the Yogyakarta Ministry of Tourism and Creative Economy which showed that tourist visitor data was increasing every year. Which makes visitors try new places in Yogyakarta.

Keywords: Domestic Tourist; Perceived Risk; Revisit Intention; Yogyakarta (search for similar items in EconPapers)
Date: 2024
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DOI: 10.2991/978-94-6463-204-0_64

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