How Entrepreneurship and Internship Programs Attracted Millenial Students

Agustine Dwianika (), Edi Purwanto, Irma Paramita Sofia, Fitriyah Nurhidayah, Sila Ninin Wisnantiasri, Rudi Harianto and Farhan Ady Pratama
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Agustine Dwianika: Universitas Pembangunan Jaya, Department of Accounting
Edi Purwanto: Universitas Pembangunan Jaya, Department of Management
Irma Paramita Sofia: Universitas Pembangunan Jaya, Department of Accounting
Fitriyah Nurhidayah: Universitas Pembangunan Jaya, Department of Accounting
Sila Ninin Wisnantiasri: Universitas Pembangunan Jaya, Department of Accounting
Rudi Harianto: Universitas Pembangunan Jaya, Department of Accounting
Farhan Ady Pratama: Universitas Pembangunan Jaya, Department of Accounting

A chapter in Proceedings of the 3rd International Conference on Business and Engineering Management (IConBEM 2022), 2023, pp 217-228 from Springer

Abstract: Abstract Living standards and creating wealth, not only for entrepreneurs but also for related businesses, so entrepreneurship is so important. An internship is a good program for companies to get competitive young employees. The Independent Learning Campus Independent Program (MBKM) is one of the drivers of synergy and sustainable relationships for both industry and universities. Its implementation also requires various strategies and policies that be mutually beneficial between the two parties. This research is needed to determine how much interest and motivation students have, as well as to explore corrective information needed. Especially in entrepreneurship and internship. The qualitative was chosen as the analysis method in order to capture as much information as possible in the research. A total of 200 survey data that met the criteria were processed with NVivo for analysis. The results showed that only 12% of respondents are interested in entrepreneurship programs, while 52% are interested in internships. The millennials are really interested in getting directly involved in a business. So that companies can optimize their potential to truly improve business competitiveness with young energy to continue to innovate. Entrepreneurship itself ranks third after student exchange. They are still worried about the issue of capital in this choice. This research can provide a reference for study programs and considerations for the Ministry of Education and Culture to continue to optimize strategies to improve quality education in the future.

Keywords: MBKM Implementation; Entrepreneurship; Internship; Accounting Study Program (search for similar items in EconPapers)
Date: 2023
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Persistent link: https://EconPapers.repec.org/RePEc:spr:advbcp:978-94-6463-216-3_17

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DOI: 10.2991/978-94-6463-216-3_17

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