Analysis of Factors that Influence Consumer Trust in Purchase Intention: Case Study from Luxury Branded Bag in Online Stores

Silviana Khalilatus Sa’adah, Bahalwan Apriyansyah, Nabilah Silmina Hakim, Satria Fadil Persada and Shu-Chiang Lin
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Silviana Khalilatus Sa’adah: Institut Teknologi Sepuluh Nopember
Bahalwan Apriyansyah: Institut Teknologi Sepuluh Nopember
Nabilah Silmina Hakim: Institut Teknologi Sepuluh Nopember
Satria Fadil Persada: Mapua University
Shu-Chiang Lin: Texas Health and Science University

A chapter in Proceedings of the 3rd International Conference on Business and Engineering Management (IConBEM 2022), 2023, pp 282-294 from Springer

Abstract: Abstract A business process is a sequence of interrelated activities to produce a product or service. At the same time, business The development of internet utilization in purchasing transactions causes a consumer's behavioral shift from offline to online purchase. During this type of purchase, the most sought-after industrial sector is the fashion industry, with the luxury fashion sector being developed. This research employs the Theory of Reasoned Action (TRA) theoretical model to identify factors influencing purchase intentions on luxury branded bags through social commerce, with consumer trust as the mediation role. This research employed an online questionnaire and was analyzed with the PLS-SEM method. There are 141 respondents in this research, which are the followers of amoristbag and voila.id social commerce online accounts. This research shows that factors that influence the purchase intention of the luxury branded bag are the social influence factor and perceived risk variables, and the role of the consumer trust variable successfully mediates both relationships. This research provides proper understandings of consumer's behavior to the branded bag sellers by providing implications that could help formulate exact marketing strategies to grow consumer trust of Indonesia's branded bag consumers.

Keywords: Consumer Trust; Luxury Branded Bag; Perceived Risk; Personality Factor; Purchase Intention; Social Influence Factor (search for similar items in EconPapers)
Date: 2023
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Persistent link: https://EconPapers.repec.org/RePEc:spr:advbcp:978-94-6463-216-3_22

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DOI: 10.2991/978-94-6463-216-3_22

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