Analysis of AI Virtual Human Industry Value Creation in the Context of the Internet

Wei Xu ()
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Wei Xu: Zhejiang Gongshang University

A chapter in Proceedings of the 2023 2nd International Conference on Urban Planning and Regional Economy (UPRE 2023), 2023, pp 202-215 from Springer

Abstract: Abstract As an emerging “key production factor”, artificial intelligence is constantly creating new value and promoting the intelligent integration of economy and society. As a derivative industry of artificial intelligence, AI virtual humans are developing rapidly in recent years and constantly changing people’s lifestyles. Based on the literature review, this paper uses the exploratory case study method to identify the basic mode of AI virtual human value creation, and proposes the mechanism model of AI virtual human attraction based on the perspective of interactivity, and finally conducts a questionnaire empirical test. The main research conclusions of this paper are as follows: first, the value creation of AI virtual humans is based on satisfying the social and respectful needs of the audience; Second, the way to realize the value creation of AI virtual humans is to interact with the audience; Third, the attraction of AI virtual humans is due to their “human-like” interactive attributes, the stronger the interaction, the stronger the attraction to the audience.

Keywords: AI virtual human; value creation; interactivity (search for similar items in EconPapers)
Date: 2023
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Persistent link: https://EconPapers.repec.org/RePEc:spr:advbcp:978-94-6463-218-7_23

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DOI: 10.2991/978-94-6463-218-7_23

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