Using the Balanced Scorecard to Analyze the Employment Location Choices of College Graduates in First-Tier Cities

Ziheng Xie () and Wenzhen Xu ()
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Ziheng Xie: Jinan University
Wenzhen Xu: Earthquake Administration of Shandong Province

A chapter in Proceedings of the 2023 2nd International Conference on Urban Planning and Regional Economy (UPRE 2023), 2023, pp 261-267 from Springer

Abstract: Abstract With the popularization of higher education, an increasing number of college graduates choose to work in first-tier cities. This paper takes four first-tier cities in China as examples, based on the expectations and demands of college graduates for employment and living, with reference to the dimensions of the balanced scorecard, scores were assigned in four dimensions, namely income level, living security, urban management, and sustainable development. The study analyzed the advantages and disadvantages of Beijing, Shanghai, Guangzhou and Shenzhen under current urban development situations, as well as their adaptability to college graduates with different preferences and backgrounds. The study provides reliable data support for college graduates’ employment choices in first-tier cities, as well as policy recommendations for optimizing future development strategies, addressing development shortcomings, and further attracting high-quality talent to cities.

Keywords: balanced scorecard; first-tier cities; college graduates; employment location choices (search for similar items in EconPapers)
Date: 2023
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DOI: 10.2991/978-94-6463-218-7_29

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