Influence Promotion and Quality Service to Visitor Satisfaction Object Sukabumi Mountain Hanging Bridge Tour, West Java

Amdan Firmansyah (), Nira Aktaviana () and Indri Khoerunnisa ()
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Amdan Firmansyah: Universitas Nusa Putra, Department of Management
Nira Aktaviana: Universitas Nusa Putra, Department of Management
Indri Khoerunnisa: Universitas Nusa Putra, Department of Management

A chapter in Proceedings of the International Conference on Economics, Management, and Accounting (ICEMAC 2022), 2023, pp 167-178 from Springer

Abstract: Abstract The tourism industry develops quite rapidly every year in Indonesia because Indonesia is known for its various kinds of natural beauty and cultural diversity and as a result the number of foreign and local tourists visiting tourist attractions in Indonesia continues to increase. Having the privilege of various natural and cultural tourism, the tourism industry is able to boost the country's economic growth. Sukabumi also has a tourist destination, namely the Situ Mount Sukabumi Suspension Bridge. And this suspension bridge is one of the longest forested suspension bridges in Southeast Asia. This study aims to determine whether promotion and service quality affect visitor satisfaction in Sukabumi, West Java, either partially or simultaneously. Sampling was carried out using nonprobability sampling method. Data analysis techniques used include instrument testing, classical assumption testing, multiple linear regression analysis, hypothesis testing, and the coefficient of determination using the Software Statistical Product and Service Solution (SPSS) 25 program. The results are Promotion and Service Quality have a positive and significant effect on visitor satisfaction tourist attraction suspension bridge there, Mount Sukabumi, West Java.

Keywords: Promotion; Service Quality; Visitor Satisfaction; Sukabumi (search for similar items in EconPapers)
Date: 2023
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Persistent link: https://EconPapers.repec.org/RePEc:spr:advbcp:978-94-6463-226-2_15

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DOI: 10.2991/978-94-6463-226-2_15

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