Creative Economy Development Strategy Using the Penta Helix Method: Study of the Culinary Industry in Sukabumi City

Taufik Fauzi Faturrohman (), Risa Amelia () and Yusuf Iskandar ()
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Taufik Fauzi Faturrohman: Universitas Nusa Putra, Department of Management
Risa Amelia: Universitas Nusa Putra, Department of Management
Yusuf Iskandar: Universitas Nusa Putra, Department of Management

A chapter in Proceedings of the International Conference on Economics, Management, and Accounting (ICEMAC 2022), 2023, pp 249-258 from Springer

Abstract: Abstract The business paradigm in Indonesia continues to be discussed, entrepreneurship is present as a significant development, Indonesia has a great opportunity to increase national economic growth through the development of a creative economy. The creative economy sector in Indonesia has made a very large contribution to the national GDP, the creative economy sector is dominated by MSMEs. The creative economy is an economic concept that intensifies information and creativity. There are three sub-sectors which are the biggest contributors to the performance of the creative economy, namely the culinary, fashion and craft industries. The city of Sukabumi has a special food, namely Mochi as a culinary tourist attraction. This has an impact on the economic development felt by the people of Sukabumi City because mochi has become one of the most sought-after culinary tourism icons in Sukabumi City, one of which is Mochi Bagja which is currently developing. This research uses a qualitative approach with a combination of Penta Helix and identified SWOT and QSPM. The results of the research show that Mochi Bagja’s business conditions are in the Hold & Maintenance position, and produce eight alternative strategies.

Keywords: Business Strategy; Creative Economy; Penta Helix; SWOT (search for similar items in EconPapers)
Date: 2023
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Persistent link: https://EconPapers.repec.org/RePEc:spr:advbcp:978-94-6463-226-2_22

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DOI: 10.2991/978-94-6463-226-2_22

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