Decoration Services Business Development Strategy on “Wedding Design Bogor”

Dinda Apriliani (), Sandi Suhendi and Amanna Dzikrillah Lazuardini
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Dinda Apriliani: Nusa Putra University, Management, Faculty of Business and Humanities
Sandi Suhendi: Nusa Putra University, Management, Faculty of Business and Humanities
Amanna Dzikrillah Lazuardini: Nusa Putra University, Management, Faculty of Business and Humanities

A chapter in Proceedings of the International Conference on Economics, Management, and Accounting (ICEMAC 2022), 2023, pp 391-401 from Springer

Abstract: Abstract Wedding Design Bogor (WDB) is a decoration design service business located in the city of Bogor. In addition to the decoration of the wedding event, there are other events such as proposals, birthdays, Thanksgiving, and others. Businesses engaged in the decoration sector generally have problems in responding to fierce competition between decoration businesses in the city/regency of Bogor. The purpose of this study identified internal and external factors in the Bogor Wedding Design decoration service business and formulated alternative strategies and priority strategies. The approach taken in this research is a qualitative approach using the SWOT and QSPM analysis methods. The data used are primary and secondary as well as techniques for data collection using a process of observation, interview, and documentation. The results of the first study on the IFE calculation obtained a total score of 2.80 that Wedding Design Bogor can use or use existing strengths and can minimize existing weaknesses. For the results of the second calculation on EFE, a total score of 2.53 was obtained, meaning that the company does not yet have a strategy to anticipate existing external threats. The third result in the IE matrix shows that Wedding Design Bogor is in cell V, namely Hold and Maintain or maintain and maintain. The fourth result is the QSPM analysis of developing decorations with new variations and innovations by mastering and utilizing technology by obtaining a TAS value of 7.33.

Keywords: Strategy Management; SWOT Analysis; QSPM Matrix (search for similar items in EconPapers)
Date: 2023
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DOI: 10.2991/978-94-6463-226-2_32

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