Influence of Social Media Communication on Employee Innovative Work Behavior: Mediating Role of Work Engagement

Hanisa Amalina () and Elok Savitri Pusparini
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Hanisa Amalina: Universitas Indonesia, Faculty of Business and Economics
Elok Savitri Pusparini: Universitas Indonesia, Faculty of Business and Economics

A chapter in Proceedings of the 7th Global Conference on Business, Management, and Entrepreneurship (GCBME 2022), 2024, pp 1518-1526 from Springer

Abstract: Abstract This research aims to examine the influence of social media communication based on two kinds of communication, work-related and non-work-related, on employee innovative work behavior. A quantitative research method was used on 385 employees as samples to achieve the objective of this research. The data were analyzed using Structural Equation Modelling with IBM SPSS Amos 22 software. This study showed that social media communication for work-related communication directly affects employee innovative work behavior. Work engagement can also mediate the effect of work-related communication on innovative work behavior. However, communication for things other than work-related done by employees has no direct or indirect effect on their innovative work behavior. This research contributes to knowledge about the influence of social media usage on communication by employee and employee innovative work behavior. This research also has practical benefits for organizations in showing its support for the employee to do innovation activities despite the challenge of working remotely are endangering innovation.

Keywords: Innovative Work Behavior; Work Engagement; Social Media Communication; Work-Related Communication; Non-Work-Related Communication (search for similar items in EconPapers)
Date: 2024
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Persistent link: https://EconPapers.repec.org/RePEc:spr:advbcp:978-94-6463-234-7_159

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DOI: 10.2991/978-94-6463-234-7_159

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