The Exploration of Staycation Innovation Based on the Local Culture: An Analysis of Digital Promotion

Anang Sutono (), Hari Ristanto, Kennan Pramudia Cipta, Dear Illiyin Pratiwi, Mann Manda, Yehezkiel Antonius and M. Rizky Faturrahman
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Anang Sutono: NHI Bandung Tourism, Department of Tourism Business Management
Hari Ristanto: NHI Bandung Tourism, Department of Tourism Business Management
Kennan Pramudia Cipta: NHI Bandung Tourism, Department of Tourism Business Management
Dear Illiyin Pratiwi: NHI Bandung Tourism, Department of Tourism Business Management
Mann Manda: NHI Bandung Tourism, Department of Tourism Business Management
Yehezkiel Antonius: NHI Bandung Tourism, Department of Tourism Business Management
M. Rizky Faturrahman: NHI Bandung Tourism, Department of Tourism Business Management

A chapter in Proceedings of the 7th Global Conference on Business, Management, and Entrepreneurship (GCBME 2022), 2024, pp 1741-1746 from Springer

Abstract: Abstract This study aims to present a tourist profile related to ideas, perceptions, and opinions to build and develop innovative staycation activities and digital marketing at Kawah Putih Ciwidey based on the local culture. This study uses a descriptive research method with a qualitative approach. The data collection was carried out through questionnaires to tourists, semi-structured interviews with managers, observation, and literature study. This research found that tourists visiting Kawah Putih had a high interest in doing a staycation and demanded the development of activities, especially the provision of interactive activities and organizing events based on the local culture. This research also recommends further development for managers of Kawah Putih in the short, medium, and long term.

Keywords: Staycation; Digital Promotion; Local Culture Attraction (search for similar items in EconPapers)
Date: 2024
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DOI: 10.2991/978-94-6463-234-7_183

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