The Role of Social Capital in the Creative Economy

Lili Dianah, Tetep (), Nizar Alam Hamdani, Asep Suparman and Saddam Maulana
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Lili Dianah: Institut Pendidikan Indonesia
Tetep: Institut Pendidikan Indonesia
Nizar Alam Hamdani: Universitas Garut
Asep Suparman: Institut Pendidikan Indonesia
Saddam Maulana: Institut Pendidikan Indonesia

A chapter in Proceedings of the 7th Global Conference on Business, Management, and Entrepreneurship (GCBME 2022), 2024, pp 291-299 from Springer

Abstract: Abstract This study aims to determine the role of social capital in developing students’ creative economy in learning social sciences. This study used descriptive research. The subjects were students of SMP Negeri (State Junior High School) 3 Lembang, grade 9, which consisted of 12 groups, and each group consisted of 4 people. The study results show that social capital positively and significantly affects students’ creative economy. Groups with social networks could sell products very high, selling 80–90%, compared to groups that do not have social networks. Groups that have confidence in their members could sell products ranging from 60% to 90%. Thus, the role of social capital in social network indicators and trust is vital in product sales. Old products that are not innovative in shape, taste, and colors, such as colenak, grilled sticky rice, and getuk lindri, are difficult to sell, while products with creativity are sold more than 50%.

Keywords: Social capital; Creative Economy; Social sciences (search for similar items in EconPapers)
Date: 2024
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Persistent link: https://EconPapers.repec.org/RePEc:spr:advbcp:978-94-6463-234-7_28

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DOI: 10.2991/978-94-6463-234-7_28

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