The Effectiveness of Using E-commerce Media in Improving Students’ Understanding of Basic Economic Principles

Tetep (), Nizar Alam Hamdani, Slamet Nopharipaldi Rohman, Lucky Nurjamin and Nissa Zahra
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Tetep: Institut Pendidikan Indonesia Garut
Nizar Alam Hamdani: Universutas Garut
Slamet Nopharipaldi Rohman: Institut Pendidikan Indonesia Garut
Lucky Nurjamin: Institut Pendidikan Indonesia Garut
Nissa Zahra: Institut Pendidikan Indonesia Garut

A chapter in Proceedings of the 7th Global Conference on Business, Management, and Entrepreneurship (GCBME 2022), 2024, pp 334-342 from Springer

Abstract: Abstract Students towards understanding the basic principles of economics. The rise of e-commerce is undoubtedly a big challenge for the world of education, especially in providing understanding for students as the millennial generation in utilizing the e-commerce media. E-commerce has now become a millennial market that offers easy access to the distribution of economic activities. This research is an experiment using E-Commerce media by teachers for students learning to understand economic principles. Learning by utilizing e-commerce media is carried out in class VIII of SMPN 3 Banyuresmi. The results showed that before using e-commerce, students’ understanding of economic principles was relatively low, with an average mark of only 65. In contrast, after the teacher used e-commerce media, there was an increase in understanding to an average of 78, meaning a significant increase of around 13 points. Therefore, using e-commerce media and e-business is beneficial for students in understanding the current millennial economic activities.

Keywords: e-commerce media; student understanding; basic economic principles (search for similar items in EconPapers)
Date: 2024
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DOI: 10.2991/978-94-6463-234-7_33

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