The Analysis of Supply Chain Management Implementation for the Creative Industry in Bandung

Izson Tanaka and Katlea Fitriani ()
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Izson Tanaka: Universitas Katolik Parahyangan
Katlea Fitriani: Universitas Katolik Parahyangan

A chapter in Proceedings of the 7th Global Conference on Business, Management, and Entrepreneurship (GCBME 2022), 2024, pp 373-381 from Springer

Abstract: Abstract The level of efficiency in creative industry remains low, leaving most of the creative industry sub-sector vulnerable to business continuity if changes and improvements in the aspect of production inputs are not made. Supply chain management is one of the sciences that can help overcome inefficiency. The concept of supply chain management can help small and medium-sized businesses achieve the desired levels of production efficiency. This research aims to understand the supply chain management model in ten creative industry players in Bandung through the assessment rubric analysis method. The assessment rubric used in this study was analytic scoring carried out by scoring the dimensions of supply chain management that have been assigned to ten creative industry players in the city of Bandung. In this study, there were 3 dimensions of supply chain management used, namely strategic supplier partnership, customer relationship, and information sharing. According to the research findings, the strategic supplier partnership dimension was the least noticed, while the customer relationship dimension was the most valued by the creative industries in Bandung.

Keywords: creative industry; supply chain management; strategic supplier partnership; customer relationship; information sharing (search for similar items in EconPapers)
Date: 2024
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DOI: 10.2991/978-94-6463-234-7_37

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