Omnichannel Technology: IT Innovation in Indonesia Retail Industry

L. Lisnawati (), R. Hurriyati, Disman and V. Gaffar
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L. Lisnawati: Univeritas Pendidikan Indonesia
R. Hurriyati: Univeritas Pendidikan Indonesia
Disman: Univeritas Pendidikan Indonesia
V. Gaffar: Univeritas Pendidikan Indonesia

A chapter in Proceedings of the 7th Global Conference on Business, Management, and Entrepreneurship (GCBME 2022), 2024, pp 406-420 from Springer

Abstract: Abstract This study aims to determine the effect of Information Quality and This article desire to examine the appliance of omnichannel technology as an IT innovation in the Indonesian retail industry. Omnichannel technology integrates all communication and process of purchase channels, providing customers with a seamless and consistent experience across online and offline platforms. This study focuses on the impact of omnichannel technology on retail activity in Indonesia. The article examines the challenges faced by the Indonesian retail industry in adopting omnichannel technology, such as the poverty of IT infrastructure and the need for a proficient personnel. Furthermore, the article measures the adoption rate and implements omnichannel technology using the UTAUT 2 model to increase competitiveness and meet changing consumer needs in the digital era. This research contributes to the literature on IT innovation in the retail industry and provides practical insights for practitioners and policymakers in Indonesia.

Keywords: omnichannel technology; IT innovation; online-to-offline (O2O business model); Indonesia retail industry (search for similar items in EconPapers)
Date: 2024
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DOI: 10.2991/978-94-6463-234-7_40

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