The Influence of Electronic Word of Mouth, Image of Destinations, and Tourist Facilities on the Decision to Visit at Sari Ater Hotel and Resort Subang West Java

Thalita Syifa Fatimah (), Ratih Hurriyati and Heny Hendrayati
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Thalita Syifa Fatimah: Universitas Pendidikan Indonesia
Ratih Hurriyati: Universitas Pendidikan Indonesia
Heny Hendrayati: Universitas Pendidikan Indonesia

A chapter in Proceedings of the 7th Global Conference on Business, Management, and Entrepreneurship (GCBME 2022), 2024, pp 481-488 from Springer

Abstract: Abstract This research aims to determine and explain the size of the simultaneous and partial effect of Electronic word of mouth, Citra Destination, and Tourist Facilities on the choice to visit the Sari Ater Hotel & Resort. This research proposal employs description and verification techniques. This study’s population consisted of visitors to Alam Sari Ater Hotel & Resort’s incidental hot springs. The sampling method employed in this study was random sampling, and 300 participants were surveyed. Purposive sampling is used as the method of sampling. This research employed SEM (structural equation model). According to the results of this study, electronic word of mouth has a good and substantial effect on visitation decisions. The choice to visit has been positively and significantly influenced by the destination’s reputation. Positive and vital influences of tourist amenities on the choice to visit. Compared to electronic word-of-mouth and tourism amenities, the image of a location has a more significant overall impact on travel decisions.

Keywords: Destination Image; Tourist Facilities; E-WOM; Visiting Decision (search for similar items in EconPapers)
Date: 2024
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Persistent link: https://EconPapers.repec.org/RePEc:spr:advbcp:978-94-6463-234-7_48

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DOI: 10.2991/978-94-6463-234-7_48

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