Perceived Ease of Use and Perceived Usefulness of Intention in Shopping Online Bandung

Mohamad Reza Nurpratama (), Ratih Hurriyati, Aceng Gima Sugiama, Bambang Widjajanta and Rini Larasati Irawan
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Mohamad Reza Nurpratama: Universitas Pendidikan Indonesia
Ratih Hurriyati: Universitas Pendidikan Indonesia
Aceng Gima Sugiama: Politeknik Negeri Bandung
Bambang Widjajanta: Politeknik Negeri Bandung
Rini Larasati Irawan: Universitas Pendidikan Indonesia

A chapter in Proceedings of the 7th Global Conference on Business, Management, and Entrepreneurship (GCBME 2022), 2024, pp 625-629 from Springer

Abstract: Abstract Due to the various conveniences that appear nowadays, online shopping has penetrated people’s lives with various functions. This study examined how much consumers expect the benefits (perceived usefulness) from the fact that the convenience (perceived ease of use) of online shopping can attract consumers to take advantage of online shopping applications. Overall, the model used in this study was recognized as suitable, with the RMSEA table with a value above 0.05 is theoretically not good. Overall, the P-values have been shown to support the research hypothesis. The results showed that the perceived ease of use variable had a significant effect on perceived usefulness, and the perceived usefulness variable affected the intention to use. The perceived ease of use variable had no significant effect on the intention to use.

Keywords: Online Shopping; Intention to Use; Perceived Ease to Use; Perceived Usefulness (search for similar items in EconPapers)
Date: 2024
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DOI: 10.2991/978-94-6463-234-7_65

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