Analysis of the Influence of Customer Value on Purchase Decisions

Ary Firiansyah Lubis (), Isfenti Sadalia and Beby Karina Fawzeea Sembiring
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Ary Firiansyah Lubis: Universitas Sumatera Utara
Isfenti Sadalia: Universitas Sumatera Utara
Beby Karina Fawzeea Sembiring: Universitas Sumatera Utara

A chapter in Proceedings of the 7th Global Conference on Business, Management, and Entrepreneurship (GCBME 2022), 2024, pp 694-699 from Springer

Abstract: Abstract This study aimed to see the effect of customer value on purchasing decisions. The research methodology used is descriptive quantitative with a Multiple Regression Analysis approach to answering the research hypothesis. The research population is the representative of employees that becomes partner of the company with a total of 96 employees. The results of the study found that partially, Emotional Value, Social Value, Quality Value, and Cost Value each variable affect Purchase Decisions. Meanwhile, all variables simultaneously affect Purchase Decisions.

Keywords: Reward Program; Work Environment; Work Loyalty; Turnover Intention (search for similar items in EconPapers)
Date: 2024
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Persistent link: https://EconPapers.repec.org/RePEc:spr:advbcp:978-94-6463-234-7_72

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DOI: 10.2991/978-94-6463-234-7_72

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